Thursday, November 21, 2019
Implementation of the Marketing Strategy Research Paper
Implementation of the Marketing Strategy - Research Paper Example The researcher of this essay aims to analyze the Implementation of the Marketing Strategy. This essay demonstrates that the second thing that will be key in the implementation will be visiting bars near campuses to promote the beer brands. This will require the participation of the marketing team, sales team and the suppliers in the areas selected.The online marketing will begin in March 2015 and will be carried out throughout by means of the social media platforms. Also, it is interesting that since there are minimal costs associated with the platforms, the plan will last for the whole year but will be updated, regularly, so that the right content is displayed. And it is clear, that the campus promotions, on the other hand, will take place during the school going seasons.This paper makes a final conclusion that to be able to engage the potential consumers and buyers, online interaction and sharing of ideas between the company and the users of its profiles will be facilitated. The ma rketing team will respond to the questions, thoughts, and issues raised by the consumers in the various channels used (Barker, Ã¢â¬Å½Barker & Ã¢â¬Å½Bormann, 2012). It will also entail tracking and be monitoring the reaction of the fans and followers and adjusting the products and sales as per the needs of the market. All in all, the author of this paper underlines that the implementation of the marketing plan is truly the most important aspect and Hop Valley Brewing Company will publish content on the various social media platforms.