The Blooding :: essays papers

The Blooding As centeral as the environmentalist issue is to the&lsquo blooding&rsquo is more about a boys painful search for identity. Col&rsquos search for his own identity is a bigger issue it the blooding as he is a very confused teenage boy, who is torn between the community of Cornwall and the greenies. Col was brought up being very protected by his mother. As Col was brought up his mother made sure he had the best of everything. She would knit him all his clothes, like the city children wore and this made him an outsider as the other children in Cornwall would tease him for his clothing, his mother, as she is Irish and a Catholic who goes to church. Col came from a family which was normal for the community of Cornwall. His father worked as a tree logger and in the mill, as his father had and his father had and so on. Col had been horn in hope that he would follow his family foot steps and keep the tradition in the family going, by working in the mill. Col lead a double life - with the gang and the forest. Col would go into the forest and would stay in a special which was called The Palace for hours. His grandfather has shown him this special place in the forest. This Palace was the originally place of the settlement, that Col&rsquos great grand father had been at until a land slide had landed on his great grandfather. The settlement people them moved on, to a new place, which is Cornwall. Which he had visited nearly every day. This also made Col an outsider to the rest of the kids in Cornwall. The thing that transformed Col from an outsider was when he had a fight with Scott (who was the best fighter), and he won the fight. A copper called Golden Gloves, who is the best fighter in Cornwall then asked Col if he wanted him to train him. After the fight Col was accepted by the other boys and was no longer an outsider but a friend on the other kids in Cornwall. Then the greenies arrived to Cornwall, challenging the mills and the logging of the forest. Col has mixed emotions towards this issue.&lsquo Anyway I thought the old was right about the greenies, but I secretly agreed with the greenies about the trees&rsquo. (p.7) This quote shows how Col is confused about what he thinks and wants to think what other people do, but he know that he thinks differently. Col does not want to

What Integrity Means

The term â€Å"integrity† is considered polysemantic meaning it has a number of different meanings. Integrity is the most important terms used in virtue ethics, music, philosophy, for example. Integrity is used in the scientific and technological fields. Therefore, this term is often puzzling and perplexing. Often, people use integrity as a synonym to â€Å"moral† trying to show that person is acting with integrity. However, researchers noted that â€Å"people of integrity† may act immorally, even if they are unaware of their immoral actions. Firstly, modern world suggests that any person is subjected to many conflicting desires and situations. Thus, integrity is defined as the ability to make reasonable and valid judgments, conclusions about the importance and necessity of particular commitments. Integrity suggests that a person should act out of the strongest desire and with deliberation to choose between more or less desirable actions. In other words, integrity always suggests discriminating between important desires. For example, a student may discard studying preferring go to the party. In such situation student is not a person of integrity as higher order desire was endorsed over fun. Person of integrity realizes the importance of first-order desires and he won’t fall victim to conflicting desires. Further, integrity is defined as ability to resist genuine temptation meaning that a person is ready successful integrate the self. Secondly, in computer and related sciences integrity means that computer database is able to maintain power and resist to errors, integrity of defense systems suggests that system isn’t breached. Thirdly, in music, musical work has integrity if its musical structure is provided with completeness which is coordinated and has related music ideas. Simply saying, integrity in music means that music piece is whole, intact and pure. Fourthly, Integrity is associated with geography. Then, people may think of integrity of wilderness region, different existing ecosystems, art kinds and forms, and even people may think of computerized integrity. Integrity is applied mostly to the objects and it suggests the qualities of purity and wholeness an object. These meanings are often applied to people. Speaking about regions, integrity means that a region isn’t corrupted by negative effects of development and its advances. Region of integrity suggests wilderness and uncorrupted or virgin. Finally, intellectual, professional and artistic integrity are often spoken about. Nevertheless, integrity has found its application mostly in philosophy meaning human’s general character. In philosophy, when a person acts with integrity on a particular occasion it means that integrity is explained as broader feature of person’ character. There is a claim that person should possess integrity. Integrity suggests that a person is in harmony with himself, that he acts either morally or immorally. It means that integrity is applied equally to people things because integrity suggests a way to keep the self uncorrupted. Integrity is often associated with commitment, and some researchers stress that the term ‘commitment’ is used to cover intentions and promises of human expectations and, what is more important, human trusts. It means that any person may be committed to different kinds of things at the same time. Such person is integrated person. Summing up, integrity is found in many aspects of human’s life. Integrity is defined as personal virtues meaning that person’s ability to take care of the self shows whether a person is integrated. Moreover, persons of integrity treat equally other people’s matters. Abilities to overcome temptation and to subordinate first-order and second-order desires are considered the keys for a person to be considered of integrity.

Factors to Consider When Deciding on Which Market Segment to Venture

Question1(a) Factors to consider when deciding on the segments to serve as a market * Population The density of the people in a given place is a very important aspect to consider when segmenting a market . A densely populated area is usually preferred as a destiny to market the product. * Consumer behaviour How a consumer perceives when purchasing or deciding to purchase a product is very vital. * Social classDifferent consumers have different classes . in this case a seller should consider the class of the various consumers before deciding on which segment to choose or segmenting the consumers into certain target group * Attitude towards the product Different consumers have different perspective about the product in different regions ,consumer’s attitudes about the product in place should be factored in when deciding on the market segment * ReligionDifferent consumers have different religions and in this case some may not consume a certain product based on their religion, a g ood marketer evaluates the demographic and cultural factors before venturing and selecting the appropriate market segment. Question 1(b) Message execution style to capture the target markets attention and interest Packaging style How the goods appear to the consumer influences his/her buying decision ,thus how the labels, container appears determines a lot on how the consumer creates interest in that productBrand name Most consumers have become constituent in in purchasing or consuming certain products and they will always look for these products with the brand name they are used to. Clear descriptions How the product description in terms of how it is used ,its ingredients, determines a lot how that product will capture the attention of the consumers. Shapes and sizes Consumers belong to different classes and how the products are broken down into different sizes and shape determines how that product will capture the attention of the buyer PriceMost consumers prefer a quality product with a reasonable cost ,in this case the seller should consider competitors before setting his/hers price inorder to avoid customer loss through higher prices. Question 2(a) Components of the marketing information systems I. Internal reporting system This involves the records of income ,expenditure, creditor or debtors and consumers II. Marketing intelligence This involves getting information from another different person to get to know whether you are performing in the market or not III.Marketing research This involves identification of a problem and finding a solution to that problem IV. Marketing models This involves the use of time series ,linear programming ,analysis of variance ,progression analysis, sensitivity analysis, in trying how the market operates Uses and functions of public relations to organization a) Used to inform consumers about the new product in the market, through public relation consumers get to know about the new product in the market b) Used to teach the c onsumers on how to use the new product in the market .It is through public relation that the consumers are taught how to use the new product in the market. c) Enables consumers to know where and how to get the organizational goods d) Used in link ling the consumer with the organization thus public relation facilities then bringing of the gap between consumers and the organization Importance of public relation to the organization i) Creates good image of an organization. An organizations image is sustained through public relation. i) Public relations enhances the product awareness that is marketing of organizational product is enhanced iii) Public relations enables the establishment of long and lasting relationship with the consumers iv) Creation of trust about the organizational products by the consumers, due to a close relation by the consumers the organization product will be trusted by the consumers Question 3(. a) Product development process a) Idea generationThe product to be d eveloped is established at this very vital stage ,idea generation can be through archives ,business journals or successful entrepreneurs . b) Idea screening The idea found is measured and its viability weighed before further developments Concept development and testing c) Concept development and screening How to create the product and addition of more features to make the product and testing. d) Business analysis The market is analysed whether the product will fit in the market or not? ) Product development The product itself is then developed that is all the features encompassed to the product and forming the final the product. f) Market testing Product is taken to the market may be taken in samples or the product is fully released to the market g) Communication and adoption After testing the market and finding that it is performing ,large volumes of products are then produced for commercialization 3(b) Methods available to a firm to set their advertising budget Cost analysisA firm considers the various media and avenues to be used and the costs to be associated with each the media to be used should not be too costly to the extent of eating on the profits Market analysis A firm measures the available market and conducts a swot analysis thus a firm will play their advertising budget depending on the competitors ability and the general market competitiveness. Target population A firm will set their advertising budget basing on the geographical area of the targeted population Product natureThe nature of the product will have to be put into consideration when planning for the advertising budget, If the product is highly involved or it is a new product then it requires allocation of more funds. 4(a)Role played by the middlemen in distribution of goods Breaking of bulk Some middlemen may modify the shapes and size of the product into flexible and portable items for ease of transportation or storage. Location Middlemen enable consumers to obtain goods easily by avai ling themselves in strategic places convenient to the consumer. Repackaging of goodsMiddle men pack products into desired packages such as containers Disseminating information Middlemen get first hand information about products from the consumers and submit the data to manufacturing firms for marketing research ,and also giving vital information to the consumers about the product(manufacturer) 4(b)New product pricing strategies a) Cost based strategy A marketer will price the product based on the inputs used when manufacturing the product. b) Competitor based strategy A marketer will price his/her goods based on the price of the competitor goods. c) consumer based strategyA consumer is the king/queen of the market and the marketer will price his goods basing on the willingness and ability of the consumer to purchase that product in that price. d)product based strategy a marketer will price his goods based on the nature of the product Question 5a. major influencers on consumers purch ase behaviour 1. Culture the cultural belief and norms of the consumer will influence his /her purchasing behaviour. 2. Social factors such as the family ,age, occupation will influence a lot on how the consumer will purchase the product. . Personal factors such as the attitude and economic status of the individual will influence his/her decision to purchase a product. 4. Phys logical factors like personal attributes will affect a consumers purchasing behaviour 5b stages in a buyers decision making process for a major purchase a) Awareness a consumer should get to know all about the product he/she wants to purchase b) Interest a consumer then develops the interest for the product. ) Evaluation a consumer will then evaluate the product in questions based on various alternatives d) Trial after a consumer has chosen the right product he/she will then put it on trial e) Adoption if the consumers likes the product he/she will then make a purchase question 6. (a)elements of the promotion mix dvertising Refers to any paid form of non personal presentation and promotion of ideas,goods and services of an identified sponsor personal selling refers to face to face persuasion of a prospective buyer to buy a product publicity refers to a non paid promotion of ideas ,presentation of products and doesn’t necessarily need an identified sponsor sales promotion refers to activities that stimulates consumer purchasing 6b. trategies that can be used in the stages of the product lifecycle a) Introduction stage it is the initial stage of product development and its characterised by low sales ,low profit or nil profit the marketing strategy to be employed at this stage is the promotional strategy. b) Growth stage there is a steady rise in profits ,increased sales and established market share at this stage the marketer can diversify the product to increase its outlook and market stability. ) Maturity stage at this stage the profits begin to decline as there new entrances in th e market strategy to be employed here is diversification or turn around. d) Decline stage here the sales become completely low or none ,profits diminish and cost of production super cedes the revenue the best strategy to approach as a marketer or marketing manager is withdrawal from the market or diversification.

An Extremely Long Essay About Nothing

I rarely feel something so strongly to be true that it consumes my identity. Because of this I have developed a false self confidence of sorts. A voice in my head that tells me I am Justified and correct when I finally do reach some level of conviction. I think the logic at work here is that if I am not easily convicted then I must only be convicted by something extraordinarily convincing.I ay false confidence, but the truth is I trust this intuition and allow it to guide my actions regarding the big questions. Since most of my strongly held beliefs have taken a long time to form I am not ashamed to hold them once they reach maturity. I think this is a good thing. Another part of the way my mind works is that my convictions are subject to change. I think this is also a good thing. It feels to me that the Truth is never going to reveal itself to me as a whole so to get closer to the Truth my views should constantly be changing and adapting as more and more of the unreachable is revealed to me. Truth, I would say at this point In my life, Is not entirely obtainable. However, I would also qualify this statement and say that It Is every bit worth searching for. Which brings me to my main point. I do not write this to make an argument for why Truth Is worth the search, that would be another topic Id love to tackle and might at some point. No, I write this to explain primarily to myself where I am right now as far as my convictions and where those convictions are going to and coming from.

Reflective Nursing in ctitical care Account of an intubation Essay

Reflective Nursing in ctitical care Account of an intubation - Essay Example That is to say, nursing has a more active role to play in the health care delivery system than the past and nursing, as a profession is 'accountable' today. The patient in this case was admitted for an acute exacerbation of COPD with the complications of Atelectasis and Cor pulmonale. Chronic obstructive pulmonary disease (COPD), also known as chronic obstructive lung disease (COLD), is a term used to describe progressive lung diseases, which include emphysema, chronic bronchitis and chronic asthma.The common symptoms of COPD are progressive limitations of the airflow into and out of the lungs and shortness of breath. Emphysema and chronic bronchitis are closely related and patients with COPD may have both, which affects lung function, preventing the lungs from bringing oxygen to the body and getting rid of carbon dioxide. Atelectasis is a condition where there is a collapse of part or all of a lung by blockage of the bronchus or bronchioles or by very shallow breathing. Atelectasis can be both acute and chronic. Acute atelectasis is the recent collapse of the lung and is primarily notable only for airlessness. In chronic atelectasis, the affected area is often characterized by a complex mixture of airlessness, infection, bronchiectasis, and fibrosis. The most common cause of atelectasis is an obstruction of a large bronchus. Smaller airways also become blocked. The obstruction is caused by a plug of mucus, a tumor, or an inhaled foreign object inside the bronchus. Alternatively, the bronchus is also blocked by a tumor, enlarged lymph nodes, or a significant amount of pleural effusion or pneumothorax in the pleural space. When an airway becomes blocked, the air in the alveoli beyond the blockage is absorbed into the bloodstream, causing the alveoli to shrink and retract. The collapsed lung tissue commonly fills with blood cells, serum, and mucus and becomes infected. Acute atelectasis is a postoperative complication, especially after chest or abdominal surgery. Cor pulmonale is the failure of the right side of the heart caused by prolonged high blood pressure in the pulmonary artery and right ventricle of the heart.The left side of the heart exerts a higher level of blood pressure to pump blood to the body.Whereas, the right side pumps blood through the lungs with a lower pressure. Thus, any condition that leads to prolonged high blood pressure in the arteries or veins of the lungs causes a condition called pulmonary hypertension.This pulmonary hypertension is not tolerated by the right ventricle of the heart and thus fails to properly pump against these abnormally high pressures leading to cor pulmonale.Chronic lung diseases like COPD or other conditions like Obstructive sleep apnea,Central sleep apnea,Cystic fibrosis causing prolonged low blood oxygen can lead to cor pulmonale.The symptoms include shortness of breath,wheezing, coughing, swelling of the feet or ankles,exercise intolerance,chest discomfort, cyanosis,distension of the neck veins indicating high right-heart pressures,abnormal fluid collection in the abdomen, enlargement of the liver,swelling of the ankles and abnormal heart sounds.

Statistical Analysis 10 Essay Example | Topics and Well Written Essays - 500 words

Statistical Analysis 10 - Essay Example Of the 330 students completing the self administered questionnaire 159 (48%) were male and 171 (52%) were female. Statistical methods used to analyze data A number of statistical methods were used to analyze the data collected. They include calculation of the mean (M) and standard deviation (SD). These measures were calculated for all thirteen (13) variables (both independent and dependent) used in the research. The mean (M) in Table 1 is a measure of central tendency which tells the average of the scores assigned to a particular variable by the respondents while the standard deviation is a measure of the variation of the scores from the mean. Calculating the mean and standard deviation of â€Å"Gender† does not appear to make much sense as the absolute figures on their own serves the purpose of explaining how representative the sample is of the specific college population and college population in general. Tests for correlation of all the variables were also carried out and t he results are shown in Table 2. Correlation is a measure of the relationship between variables. Measures of correlation range from -1 to +1.

An Evaluation of the Impact of Sales Representatives on International Dissertation

An Evaluation of the Impact of Sales Representatives on International Business - Dissertation Example This dissertation is a qualitative analysis of the value of this method of business management. It discusses findings in the form of revenue and profit charts of the selected company, and analyses those findings in light of the restructuring of the company business policy by the incorporation of sales representatives as marketing agents. It concludes by presenting recommendations on the measures that could be adopted to improve the impact and efficiency of sales representatives across the world, by highlighting and studying the challenges that the representatives might face in the field. Through this dissertation, it is recommended that instead of relying solely on one technique of international business dealing, the multi national companies should employ a combination of techniques so that the limitations of one are compensated for by the advantages of the other; in this case, such combination would be that of using sales representatives along with retail and departmental stores for international business. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 3.2: Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 3.3: Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 40 Chapter 4: Advantages and Limitaitons†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 43 4.1: Advantages of Sales Representatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 43 4.2: Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2a: Limitations of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2b: Limitations of the method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 50 Chapter 5: Recommenda tions and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 54 5.1: Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 54 5.2: Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 63 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 67 List of Tables Table Page Number 3.2.1: Revenue divisions of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 3.2.2: Fourth quarter revenue and profit Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 3.2.3: Total and net global expenses of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3.2.4: Zonal revenues and profits of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..39 List of Figures Figure Page Number 3.2.1: Overall percentage trend in total revenue and operating profits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3.2.2: Percentage trend in total revenue and operating profits in Latin America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 3.2.3: Percentage trend in total revenue and operating profits in North America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 3.2.4: Percentage trend in total revenue and operating profits in Central and Eastern Europe†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 3.2.5: Percentage trend in total revenue and operating profits in Western Europe, Middle East, and